Key to the Open Alliance SIG is the proliferation of Broadcom's BroadR-Reach technology as an open standard. BroadR-Reach delivers high-performance bandwidth of 100Mbps over an unshielded single twisted pair cable. By eliminating the need for expensive shielded cabling, automotive manufacturers can significantly reduce connectivity costs and cabling weight. License to the specification for BroadR-Reach is available to OPEN Alliance members under RAND terms via a license from Broadcom.
To me it sounds like Omnivision and Aptina are going to release sensors or, may be, image processors with Ethernet interface. This might have much broader implications than just automotive sector.