"Chronocam’s sensor technology is designed to acquire data that’s simplified and tailored for machines to use. This dramatically reduced data load should allow cars to make almost real-time decisions.
Even the slightest hint of a market revolution is exciting to any inventor of a new technology. This isn’t a thrill, however, that stirs the incumbents who supply conventional image sensors.
With that resistance in place, it it’s tough to convincing others to consider a path they’ve never taken before. Talking them into embracing it, joining the revolution and building “an eco-system” is not a job for the fainthearted. Chronocam’s CEO Verre, however, is undeterred.
He cited three key advantages Chronocam’s event-driven sensor can provide. “We generate much less data, we enable faster reaction time, and we operate at a much wider dynamic range,” he explained.
Chronocam’s market positioning, however, has shifted significantly in one respect. Chronocam now believes, in entering the ADAS/autonomous car market, it doesn’t need to chart a collision course with an entire community of incumbent CMOS image sensor suppliers. Different from what we heard from the startup a year ago, Chronocam today is pitching its technology as one of the several different sensors to be added to ADAS/autonomous cars for safety."
