The technology is already being actively marketed and implemented in smart TVs with the ability to identify the user (watcher) having numerous advantages in this sector.
"Facial recognition technology has improved drastically over the last 10 years and accuracy is almost always above 90%," says ABI Research senior analyst Josh Flood. "That said, lighting conditions and facial expressions can sometimes cause problems with the recognition. However, the improvements in camera resolution and processing power utilized by mobile devices has helped greatly."