Worldwide mobile phone CMOS image sensor market volume is estimated at 2.089 billion units in 2012, growing 21.1%, and market volume share of image sensors used for sub-camera modules [not sure what's sub-camera - ISW] in overall market will hit 29.2%. The worldwide mobile phone CMOS sensor market volume will increase by 17% in 2013, reaching around 2.44 billion units.
Research In China's Global and China CMOS Camera Module Industry Report, 2011-2012 says that Apple generated great advertising effect when iPhone adapted Sony sensors a year ago. Many other customers have been attracted to order CMOS sensors from Sony. In 2011, Sony enjoyed a market share of around 12% in mobile phone CMOS sensor industry, and the figure in 2015 is expected to be 30%.
In the camera module space, benefiting from "Apple effect", the business of LG Innotek, as the major provider of camera module for Apple, grew by more than 100% compared to less than 10% in the entire industry in 2011. The three camera module suppliers approved by Apple are LG Innotek, Sharp, and Primax:
