“The A7L offers a unique combination of outstanding still image quality and full 1080p60 HD video for the next generation of hybrid digital still cameras,” said Fermi Wang, Ambarella CEO. “We believe the chip’s incredibly low power consumption will not only extend battery life but inspire innovation in new camera form factors.”
"The Digital Still Camera market is forecasted to grow to over 150 million units in 2012, as new models offer both high still image quality and full HD video,” said Chris Chute, Research Manager, Worldwide Digital Imaging Solutions and Services of IDC.