SMAC aka Social, Mobile, Analytics and Cloud is a perfect nexus of four innovative technologies that are helming business innovation. So is SMAC turning out to be a perfect Pick-me-up for growing businesses? Let’s find out.
SMAC creates a perfect ecosystem facilitating businesses to boost its operations and reach/understand customers without heavy investing, which is undoubtedly a boon to SMEs. The explosion of unstructured and structured data created through cellular devices, social media and website browising is proving to be of great use these days.
SMEs are anticipated to play a significant role in adopting SMAC technology. Moreover, with SMAC opening up new avenues for SMEs at warp speed, it would be interesting to see how these businesses fare in this game. Besides helping boost operational efficiency, SMAC also helps enhance customer experience to a great extent.
What makes SMAC a perfect pick-me-up?
Customers posting queries on social medial handles of organizations and receiving real-time responses/resolutions to their questions is one of the excellent examples of how SMAC can work wonders for a business in effective marketing and customer retention, satisfaction and service.
Since social networks utilize cloud platform for data storage and users these days prefer mobiles for connecting to these networks thus, a sound analytics here helps businesses in understanding as what, when and how users are steered towards a particular service or product.
Netflix is another great example of SMAC analytics done the right way. For instance, when a Netflix user streams a TV serial from Netflix’s cloud on his iPad, he gets the option to sign into Netflix via Facebook login. After watching the serial, the user is now asked to provide his feedback. He can post reviews, rate the serial or can simply opt to share an update about the recently viewed TV serial on his Facebook.
Here comes the punch! All the data is stored on cloud thereby, allowing Netflix to breakdown and analyse the data to such a granular level in order to give out preference-based or personalized recommendations to each user of the site.
For businesses operating in the BFSI and retail sectors, SMAC can help foster a perfect ecosystem allowing them to conduct business in a much better manner and collect relevant insights for streamlining critical business operations and eventually helping to sow seeds for a stronger relationship with their customers.
In addition, adopting SMAC technology would greatly help businesses operating in the BFSI sector to garner qualified leads by using cost-efficient mediums and mapping lifecycles of customers in a better way as well as will help in identifying areas that require timely attention.
Today, technological advancement in SMAC has reached its peak and thus, there is a downpour of cutting-edge, customizable, and affordable SMAC solutions for business of any size operating in any industry. Therefore, SMEs too can leverage the power of SMAC without bombing their budgets to stay ahead of their competitors.
It is the need of hour for SMEs to take the centre-seat in adopting SMAC technology and making it the crux of their business planning. A business that understands the potent of SMAC and harnesses it across critical business operations is sure to lead this new tide of growth.
